Should A Wannabe Influencer Friend Stop Exploiting Me for Material?

The Prosecution: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, she, labels herself the “creativity monarch”. It’s fun for a short while, but it weighs on our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. During meals out, her motto is, “The camera eats first,” and snaps pictures with bright lighting, which makes me cringe. I don’t like it when other people see her posing or filming – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but Marielle is aspiring to become one. She creates video blogs about city life, her daily routine, and her work as a stylist. Her content is good, I’ll give her that, but I prefer not to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. Later, I appear on her feed afterwards, and it pops up like a surprise: I might be no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be spending time in the street. I feel like our friendship has turned into me being her free crew. She could easily employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I spend helping her create material.

I appreciate that she has supported me with my career in design, but I don’t want our friendship to become just a ledger of exchanges. I don't believe she's insincere or inauthentic, but sometimes I feel that if recording starts, we will start performing in a way that makes us look good for her channel.

She will say, “Alright, smile for the camera!” and record me laughing with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being recorded, altered, or posted for an audience. I’m not a prop for her Instagram.

The Defence: Marielle

I hope Beth to see that the creations we make together can get us a foot in the door.

I love creating videos. It’s not just a hobby; it's integral to who I am. Producing content and sharing my life online allows me to express myself and connect with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on TikTok who pull off that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, posting them with an viewership that appreciates the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That’s not leverage, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I desire her to see what the work we make together can achieve: an opening. I know not all people likes being filmed, but often unplanned moments is what makes content authentic. Being recorded from time to time is an inherent aspect of being my companion. I would delete anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my personal filmmaker, but companions help each other in minor capacities. My assumption was recording a clip now and then would be enjoyable for her. Creativity thrives in partnership, and having my friend around makes projects lively and enjoyable. I don't compel her to participate in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want making videos to drive a wedge between us. I’m willing to compromise: like requesting permission before filming, and steering clear of angles that might make her self-conscious.

This isn’t about control, it's regarding sharing my world while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more excruciating than having a companion point a camera at you. I understand that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find influencer friends to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for assistance repeatedly, even if they have helped previously. While she enjoys shooting, that doesn't imply everyone around her is willing material. She needs to respect Beth’s privacy.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It’s nice she has helped Beth’s career, but she needs to listen to what Beth wants.
Emma, 27

It sounds like you value each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic experiences, where true emotions are stored, not digital scrapbooks. In fact, celebrities who seem to share their worlds actually have more privacy than it appears.
Sarah, 53

Marielle appears to be neither present nor genuine when she’s with Beth – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each setting clear limits around what is comfortable to them and seeing if there is an acceptable compromise.
A final view, 71

Now You Be the Judge

Consider this question: is Marielle over-exposing their friendship?

Dr. David Hall
Dr. David Hall

A tech enthusiast with over a decade of experience in cloud infrastructure and digital transformation strategies.